The University of Alabama

The Fashion Playbook 2026

A continuation of the Spring, gameday-inspired runway show centered around clothing designed by UA juniors studying apparel design in partnership with UA Trademark Licensing and Marketing. Focusing solely on the junior class, there was a greater emphasis on cohesive looks and sound construction.

Tunnel Vision

A collection inspired by the iconic tunnel walk, a space where athletes can show their creative expression through their outfit before they show it through their performance. These pieces showcase the many stages an athlete takes as they progress through gameday. From their tunnel walk pre-game, the performance wear on the field, to the professional interviews they give post-match.